Website Benchmark Targets

  • Oct 20, 2015
  • Tools, Standards
  1. No presence
  2. Has a domain
  3. Splash page or single page
  4. Not branded
  5. Branded but out-of-date
  6. Up-to-date branding
  7. Runs in core browsers
  8. Limited mobile
  9. Runs in all browsers, responsive
  10. Links/has accessibility & privacy policy
  11. Has sitemap
  12. Has about & contact pages
  13. Provides site accessibility feedback mechanism
  14. Verified WCAG 2.0 AA compliant
  15. Accessibility regular review plan
  16. Has sitemap.xml; [MY-DOMAIN]/sitemap.xml
  17. Monitors SEO tools (webmaster tools and google analytics or others)
  18. Content revision cycle
  19. Links social sites
  20. Top-of-market