Campaign Monitor

Campaign Monitor is a powerful email marketing platform designed to create, send, and track highly engaging email campaigns with ease. With its intuitive drag-and-drop email builder, and customizable templates, Campaign Monitor makes it simple to craft professional-looking emails that drive results. Whether you're looking to nurture leads, engage with your audience, or boost conversions, Campaign Monitor provides the tools you need to deliver personalized, impactful email campaigns that resonate with your audience. Plus, with detailed analytics and reporting, you can track performance and refine your strategy for even better outcomes.

Platform Benefits

Create branded emails faster

• Drag-and-drop commponents onto a page to build your email newsletter visually
• Use templates built by the Marketing team that meet Michigan State Univerisity brand standards.
• Reuse previous emails for new campaigns - quickly swapping out old content for new without having to start from scratch every time.

In-depth analytics

• See exactly what your audience is clicking on - featuring an analytics overlay on your email campaign
• Live global analytics - see when your campaign is opened the moment it's opened on an interactive global map
• Compare and contrast your analytics with fellow departments and programs to see what content increases engagement.